Page 48 - Restamax Plc Annual Report 2017

48

– THE BIGGEST RESTAURANT IN FINLAND

Digital marketing plays a key role at Restamax in creating future growth. Most of the food restaurants, pubs and nightclubs
of Restamax Group are included in the Ravintola.fi loyal customer system. The Ravintola.fi website features city-specific
restaurant information, menus, events, campaigns, special offers, news, contact information and other important
information. Customers can also reserve tables and give feedback through the website.

UNIFORM LOYAL CUSTOMER SYSTEM

Through the Ravintola.fi loyal customer system, Restamax
can market its products and services in a targeted manner
and strengthen customer commitment with permanent and
one-time benefits. The system facilitates better customer
service and increases interaction between the company and
its customers.
Some 134,000 people have subscribed to the Ravintola.fi loyal
customer system and downloaded the mobile application,
and the number is growing quickly.
- The Ravintola.fi website has 10 million visitors per year

- The loyal customer card entitles to many benefits and
special offers
- The downloadable mobile app brings the benefits directly
to phones

- The All Access card gives VIP benefits for corporate
customers
www.ravintola.fi

Restamax Plc